Oral care may seem like a daily mundanity, devoid of ceremony, but for Selahatin founder Kristoffer Vural, the small act became a ritual of joy during his recovery from a stroke. Left hypersensitive to taste and smell, he began to question the jarring, chemically familiar flavours associated with toothbrushing, imagining a more mindful, sensorial approach instead. Selahatin was founded on that shift: elevating oral care into a ritualistic form of self-care throughhellip;

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