There has been much discussion around which fashion brand would be the first to snag one of the stars of Heated Rivalry, the Canadian-produced gay bromance drama – with some incidental hockey-ing – that has become a bonafide cultural sensation in the past six weeks or so. A Gen-Z coded, homoerotically-loaded take on winter sports sounds right up Dean and Dan Caten’s street. And they’re Canadian, to (snow) boot. So it was apt that they pipped everyone else to the post and had Hudson Williamshellip;

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